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Executive Advisory Group Team

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Gerry Murray

Research Director, Marketing and Sales Technology

New Research

Profile in AI for Marketers — Adobe Sensei

Jun 2018 - Vendor Profile - Doc # US43969517

by: Gerry Murray

This IDC Vendor Profile examines Adobe Systems' machine learning technology branded as Adobe Sensei. It evaluates a rich catalog of Adobe Sensei services in terms of availability, usability, costs, and key use cases.
This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This document ...
Profile in AI for Marketers — IBM Watson Marketing

Jun 2018 - Vendor Profile - Doc # US43970517

by: Gerry Murray

This IDC Vendor Profile examines the AI/ML capabilities of IBM's Watson Marketing. IDC focuses on two areas: uses cases for which there are AI-enabled functions currently in market and the availability and breadth of services within its AI ...
This IDC Perspective offers customer experience professionals six roles of specific sets of insights from the Oracle Modern Customer Experience 2018 event. The theme of the event was about modern customer experience, and IDC analysts presen...
Magento Commerce fills an important gap in Adobe's Experience Cloud portfolio vis-à-vis key competitors — especially Salesforce and Oracle. We expect Adobe will move quickly on integrations with its campaign management, content management, ...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
This IDC Perspective offers CMOs and their marketing operations and technology teams five insights drawn from Adobe Summit 2018. The Summit's theme was "from marketing to experience." IDC analysts reflect on how conversations with Adobe and...
This IDC Survey presents findings from the 2018 CMO survey. Customer experience is eclipsing product as a primary differentiator. Enterprises will fail in their attempts to improve customer experience unless marketing contributes in a much ...
This IDC Perspective provides insight into tech buyer's attitudes toward loyalty and advocacy and suggestions for areas of investment increase. Expectations about experience are visibly rising among technology buyers. 53% of IDC's 2017 IT B...
This IDC Survey of 161 travel and hospitality companies in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the bud...