This IDC study provides an assessment of artificial intelligence (AI) and machine learning (ML) in enterprise marketing cloud platforms and evaluates key criteria for buyers to consider."Marketers must start implementing AI- and ML-enabled ...
This IDC study provides an analysis of vendor performance in the marketing applications software market for 1H17."The marketing applications market continues to grow in both size and diversity," stated Gerry Murray, research director of IDC...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2017 Tech Marketing Benchmark Survey. A 60-page extended study with details on this survey (now in its 15th year) is avail...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executiv...
This IDC TechBrief discusses account-based marketing."The goal for all marketers today is to deliver more value than competitors can as early in the relationship as possible," stated Gerry Murray, research director of IDC's Sales and Market...
This IDC Survey Spotlight offers insight on the areas of connection where tech vendors' event strategies should focus in the future. Events, at 23.4% of the tech marketer's program's budget, continue to hold the number 2 place. But the even...
This IDC Perspective highlights the most important takeaways from SAP Hybris' user summit held October 17–19, 2017, in Barcelona, Spain, and includes analysis of key trends, products, and road maps.Gerry Murray, research director of IDC's S...
Highlights from Oracle OpenWorld 2017
Nov 2017 - IDC Perspective - Doc # US43176917
Henry D. Morris,
Mickey North Rizza,
Carl W. Olofson,
This IDC Perspective highlights the most important takeaways from Oracle OpenWorld 2017, including discussion around new product releases and future product road maps, contrasted with several maturing Oracle service lines. Eric Newmark, pro...
This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2018."Customer experience typically starts with marketing," said Gerry Murray, research director, Sales and Marketing Technology, "and...
This IDC Market Analysis Perspective (MAP) summarizes key demand and supply trends driving the sales and marketing software market. The MAP includes a market overview, competitive share analysis, buyer behavior and influences, and guidance ...