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Executive Advisory Group Team

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Gerry Murray

Research Director, Marketing and Sales Technology

Richard Vancil

Group Vice President, Executive Advisory Strategies

Thomas Barrieau

Director, Sales Enablement Practice

New Research
This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digita...
This IDC Survey addresses the question: Do small business executives buy differently than their counterparts in larger companies? Moreover, it examines the effects of company size on the preferences, attitudes, and behaviors of buyers of IT...
Google Cloud and Marketo Partnership: Brilliant!

Aug 2017 - IDC Link - Doc # lcUS43008317

by: Gerry Murray

On August 24, 2017, Google Cloud and Marketo announced a multiyear partnership that will deliver deep integration between many Google marketing, advertising, and collaboration solutions and the Marketo Engagement Platform. Google will also ...
This IDC Perspective examines findings from IDC's 2017 CMO Insights Exploration Survey in the context of CPG digital transformation. In a survey of B2C marketing executives, IDC Manufacturing Insights found compelling evidence that CPG mark...
This IDC Survey Spotlight discusses IDC's personalization framework that offers guidance on how to apply the right strategy to various content personalization goals.Marketers will increase buyer engagement and conversion by making content m...
This IDC Market Note reviews the June 2017 announcement by Amazon of the intention to buy Whole Foods Markets. This expected merger combines the digital expertise of Amazon with the brick-and-mortar presence of Whole Foods in an industry th...
This IDC Perspective examines findings from IDC's 2017 CMO Insights Exploration Survey in the context of retail digital transformation. IDC Retail Insights found compelling evidence in a survey of B2C marketing executives that ret...
IDC's Worldwide Marketing and Intelligence Taxonomy, 2017

May 2017 - Taxonomy - Doc # US41235117

by: Andrew LeClair,  Gerry MurrayKathleen SchaubRichard Vancil

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improv...
This IDC Survey highlights how digital transformation affects the attitudes and preferences of buyers toward the marketing practices of the tech brands they buy? Further, this IDC Survey examines results from IDC's 2016 IT Buyer Experience ...
Dreamforce: A Case Study on Premier Customer Event Execution

May 2017 - Buyer Case Study - Doc # US42536517

by: Andrew LeClair,  Kathleen Schaub

This IDC Buyer Case Study examines how Salesforce has used its Dreamforce event as a foundational pillar of the company's marketing strategy and also highlights how the Dreamforce team executes on each of the four key characteristics of suc...