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Executive Advisory Group Team

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Gerry Murray

Research Director, Marketing and Sales Technology

New Research

This IDC study provides an assessment of artificial intelligence (AI) and machine learning (ML) in enterprise marketing cloud platforms and evaluates key criteria for buyers to consider."Marketers must start implementing AI- and ML-enabled ...
This IDC study provides an analysis of vendor performance in the marketing applications software market for 1H17."The marketing applications market continues to grow in both size and diversity," stated Gerry Murray, research director of IDC...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2017 Tech Marketing Benchmark Survey. A 60-page extended study with details on this survey (now in its 15th year) is avail...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executiv...
IDC TechBrief: Account-Based Marketing

Nov 2017 - IDC TechBrief - Doc # US43222117

by: Gerry Murray

This IDC TechBrief discusses account-based marketing."The goal for all marketers today is to deliver more value than competitors can as early in the relationship as possible," stated Gerry Murray, research director of IDC's Sales and Market...
This IDC Survey Spotlight offers insight on the areas of connection where tech vendors' event strategies should focus in the future. Events, at 23.4% of the tech marketer's program's budget, continue to hold the number 2 place. But the even...
This IDC Perspective highlights the most important takeaways from SAP Hybris' user summit held October 17–19, 2017, in Barcelona, Spain, and includes analysis of key trends, products, and road maps.Gerry Murray, research director of IDC's S...
This IDC Perspective highlights the most important takeaways from Oracle OpenWorld 2017, including discussion around new product releases and future product road maps, contrasted with several maturing Oracle service lines. Eric Newmark, pro...
IDC FutureScape: Worldwide CMO 2018 Predictions

Oct 2017 - IDC FutureScape - Doc # US43148817

by: Gerry MurrayKathleen SchaubAlan WebberKarsten Weide,  Richard Vancil

This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2018."Customer experience typically starts with marketing," said Gerry Murray, research director, Sales and Marketing Technology, "and...
Market Analysis Perspective: Worldwide Sales and Marketing Software, 2017

Sep 2017 - Market Analysis Perspective - Doc # US43101417

by: Gerry Murray

This IDC Market Analysis Perspective (MAP) summarizes key demand and supply trends driving the sales and marketing software market. The MAP includes a market overview, competitive share analysis, buyer behavior and influences, and guidance ...