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CMO Advisory Service Team

Gerry Murray

Research Director, Marketing and Sales Technology

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Alan Webber

Research Director, Digital Strategy & Customer Experience

Wayne Kurtzman

Research Director

Andy Fong

Consulting Director, Global Research & Executive Advisory

New Research

This IDC Survey presents findings from the 2018 CMO survey. Customer experience is eclipsing product as a primary differentiator. Enterprises will fail in their attempts to improve customer experience unless marketing contributes in a much ...
Marketers are carefully watching the Facebook "Under the Microscope Tour" as it reached Washington, D.C. Plagued by questions about Russian interference in 2016 U.S. elections and the 87-million Facebook users who had their data improperly ...
This IDC Survey Spotlight presents one of the results from IDC's Customer Experience Barometer Survey conducted in September 2017. This survey involved 437 senior managers and executives in the United States who have a direct responsibility...
Customer Engagement Tops Retail Social Media KPIs

Apr 2018 - IDC Survey Spotlight - Doc # US43707218

by: Wayne Kurtzman

IDC Survey Spotlight reveals that social media marketing in the retail sector is focusing on customer engagement as its top key performance indicator (KPI) and that spend in social marketing technologies is on the rise.
This IDC Perspective provides insight into tech buyer's attitudes toward loyalty and advocacy and suggestions for areas of investment increase. Expectations about experience are visibly rising among technology buyers. 53% of IDC's 2017 IT B...
The South by Southwest (SXSW) conference in Austin attracts over 47,000 technologists from around the world to discuss the future of tech. I will not address the film and music tracks but will focus on the technology topics that drove the m...
IDC's 2017 Customer Experience Barometer

Mar 2018 - IDC Survey - Doc # US43685718

by: Alan Webber

This IDC Survey provides the results of a survey of 405 companies with more than 500 employees in the United States that identifies the differences in the maturity of companies when it comes to customer experience (CX). It describes current...
This IDC Survey of 171 consumer packaged goods (CPG) manufacturers in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It descri...
This IDC Survey of 161 travel and hospitality companies in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the bud...
This IDC survey of 91 securities and investment companies in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It describes the b...