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CMO Advisory Service Team

Gerry Murray

Research Director, Marketing and Sales Technology

Richard Vancil

Group Vice President, Executive Advisory Strategies

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Alan Webber

Research Director, Digital Strategy & Customer Experience

Wayne Kurtzman

Research Director

Thomas Barrieau

Director, Sales Enablement Practice

Andy Fong

Consulting Director, Global Research & Executive Advisory

Allan Fromen

Vice President & Consulting Partner

New Research
This IDC Perspective provides an overarching vision for the technology architecture that organizations need to strive toward to scale digital transformation (DX) initiatives across the enterprise. It will form the basis for a series of foll...
Ten months after being acquired by Synchronoss (NASDAQ: SNCR), Siris Capital Group, LLC today announced that investment funds affiliated with Siris have entered into a definitive agreement to acquire 100% of the common stock of Intralinks H...
This IDC Market Analysis Perspective views the growth in the worldwide communities and collaboration markets and functional markets, explores the important trends, and looks at where the growth is and shares advice for technology buyers and...
Market Analysis Perspective: Worldwide Sales and Marketing Software, 2017

Sep 2017 - Market Analysis Perspective - Doc # US43101417

by: Gerry Murray

This IDC Market Analysis Perspective (MAP) summarizes key demand and supply trends driving the sales and marketing software market. The MAP includes a market overview, competitive share analysis, buyer behavior and influences, and guidance ...
Making Customer Experience Actionable

Oct 2017 - IDC Perspective - Doc # US43071917

by: Alan Webber

This IDC Perspective discusses how companies can make customer experience actionable."Customer experience has become a key differentiator for companies," said Alan Webber, research director at IDC for Customer Experience. "In a hypercompeti...
Twitter's strength is more information in less time, primarily because of its 140-character limit. Company tweets are best served concise and visual. The proposed 280-character tweets, now being tested by Twitter, will be welcomed but shoul...
IDC Market Glance: Social Media, 3Q17

Sep 2017 - Market Presentation - Doc # US43099217

by: Wayne Kurtzman

This IDC Market Glance examines the social media market. Social media is rapidly evolving through its teenage years to include more than conversations, audio, and video. Artificial intelligence–powered chatbots are allowing social media and...
SAP announced that it will acquire Gigya, the identity and consent management service. It is a tremendous strategic move for SAP Hybris as data has become even more valuable to marketers than the systems through which it runs. Data-driven i...
Microsoft Teams will be the hub for teamwork, collaboration, and communications and, as Microsoft called it, their "new vision for intelligent communications." This was announced at the Microsoft Ignite conference in Orlando, Florida, on Se...
Your LinkedIn profile is about to become much more important at work as Microsoft announced that it will integrate your LinkedIn profile with your profile card in Office 365 and will first roll to Outlook. This helps solidify LinkedIn as th...