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CMO Advisory Service Team

Gerry Murray

Research Director, Marketing and Sales Technology

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Alan Webber

Research Director, Digital Strategy & Customer Experience

Wayne Kurtzman

Research Director

Andy Fong

Consulting Director, Global Research & Executive Advisory

New Research

This IDC Perspective highlights the most important takeaways from SAP Hybris' user summit held October 17–19, 2017, in Barcelona, Spain, and includes analysis of key trends, products, and road maps.Gerry Murray, research director of IDC's S...
Cisco Brings AI-Powered Voice to the Office

Nov 2017 - IDC Link - Doc # lcUS43195417

by: Wayne Kurtzman

Cisco has announced the Cisco Spark Assistant, an AI-powered voice control for Cisco Spark platform to be what Siri, Alexa, and Google Assistant are in your personal devices. Announced at the Cisco Partner Summit, Spark Assistant provides c...
This IDC Perspective highlights the most important takeaways from Oracle OpenWorld 2017, including discussion around new product releases and future product road maps, contrasted with several maturing Oracle service lines. Eric Newmark, pro...
This IDC study presents our worldwide social media team of analysts' view of key drivers and outcomes relating to the evolution of social media."Social media is the new telephone," according to Wayne Kurtzman, IDC's research director of Soc...
IDC FutureScape: Worldwide CMO 2018 Predictions

Oct 2017 - IDC FutureScape - Doc # US43148817

by: Gerry MurrayKathleen SchaubAlan WebberKarsten Weide,  Richard Vancil

This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2018."Customer experience typically starts with marketing," said Gerry Murray, research director, Sales and Marketing Technology, "and...
This IDC study explores the further impact that technology will have on customer experience including customer data privacy, analytics-driven business processes, and artificial intelligence (AI). We also look as the early impact emerging te...
More than 7,000 people gathered in San Francisco, California, for BoxWorks 2017, held October 10-12 at Moscone Center. Box rolled out its road map to become a billion-dollar company, with a heavy focus on artificial intelligence, integratio...
This IDC Perspective provides an overarching vision for the technology architecture that organizations need to strive toward to scale digital transformation (DX) initiatives across the enterprise. It will form the basis for a series of foll...
Ten months after being acquired by Synchronoss (Nasdaq: SNCR), Siris Capital Group LLC today announced that investment funds affiliated with Siris have entered into a definitive agreement to acquire 100% of the common stock of Intralinks Ho...
This IDC Market Analysis Perspective views the growth in the worldwide communities and collaboration markets and functional markets, explores the important trends, and looks at where the growth is and shares advice for technology buyers and...