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CMO Advisory Service Team

Gerry Murray

Research Director, Marketing and Sales Technology

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Alan Webber

Research Director, Digital Strategy & Customer Experience

Wayne Kurtzman

Research Director

Andy Fong

Consulting Director, Global Research & Executive Advisory

New Research

Microsoft released a free version of Microsoft Teams, plus a free integrated version of Office Online including Word, Excel, PowerPoint, and OneNote. Microsoft also announced AI-powered video events, whiteboarding, and updates to its collab...
Slack Gives Search an AI Boost, with a Fresh New Look

Jul 2018 - IDC Link - Doc # lcUS44111518

by: Wayne Kurtzman

Slack announced significant improvements in their ability to perform detailed, AI-powered search, which is rolling out this month. The new search is easier and faster, and search results are presented in an easy-to-navigate, intelligently p...
SAP Marketing Cloud: A Windfall of AI for Marketers

Jul 2018 - Vendor Profile - Doc # US44066718

by: Gerry Murray

This IDC Vendor Profile assesses SAP Marketing Cloud with respect to the AI-enabled use cases currently in market, its road map, and its platform for enabling partners and customers to leverage its AI platform in its marketing applications....
Network of Teams: The Future Agile Marketing Organization

Jul 2018 - IDC Perspective - Doc # US44071518

by: Kathleen Schaub

This IDC Perspective projects how the current marketing staffing trends will evolve to a future marketing organizational structure, discusses why this evolution is necessary, and provides guidance on how companies can best work toward a tea...
This IDC Perspective is one of a series of documents that looks at the impact of innovation accelerator technologies like AI on the customer experience. "Artificial Intelligence is a key technology in improving the engagement with a custome...
IDC MaturityScape: Social Media Management 1.0

Jun 2018 - IDC MaturityScape - Doc # US43994618

by: Wayne Kurtzman

This IDC study describes the IDC MaturityScape for social media management."The goal of being a social business is to create a seemingly unfair advantage for your company by being more responsive, developing greater market insights, and cre...
This IDC study discusses digital transformation (DX) in the customer experience that companies provide and its influence on prioritizing use cases for investment as well as the strategic priorities and programs that are driving technology s...
Instagram, the visually engaging sibling of Facebook, now has 1 billion monthly active users (MAUs). An array of announcements yesterday included Instagram long-form video to compete with YouTube, Facebook's new influencer marketing platfor...
Profile in AI for Marketers — Adobe Sensei

Jun 2018 - Vendor Profile - Doc # US43969517

by: Gerry Murray

This IDC Vendor Profile examines Adobe Systems' machine learning technology branded as Adobe Sensei. It evaluates a rich catalog of Adobe Sensei services in terms of availability, usability, costs, and key use cases.
This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This document ...