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CMO Advisory Service Team

Gerry Murray

Research Director, Marketing and Sales Technology

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Alan Webber

Research Director, Digital Strategy & Customer Experience

Wayne Kurtzman

Research Director

Andy Fong

Consulting Director, Global Research & Executive Advisory

New Research

This IDC Perspective looks at the role that the engagement and experience services layer will play in the digital transformation of the enterprise over the next three to five years."Whether providing a product or a service or both, the prim...
This IDC study provides an assessment of artificial intelligence (AI) and machine learning (ML) in enterprise marketing cloud platforms and evaluates key criteria for buyers to consider."Marketers must start implementing AI- and ML-enabled ...
This IDC study provides an analysis of vendor performance in the marketing applications software market for 1H17."The marketing applications market continues to grow in both size and diversity," stated Gerry Murray, research director of IDC...
This IDC Web Conference presents a discussion by IDC's Wayne Kurtzman and John Jackson on the key predictions that will impact the evolution of social media and customer experiences over the next one to three years. Senior IT leaders and li...
IDC FutureScape: Worldwide Customer Experience 2018 Predictions

Dec 2017 - Event Proceeding - Doc # US43364917

by: Alan Webber

This IDC Web Conference presents a discussion by IDC's Alan Webber, covering the key predictions that will impact how enterprises address the customer experience (CX) over the next one to three years. Senior IT leaders and line-of-business ...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2017 Tech Marketing Benchmark Survey. A 60-page extended study with details on this survey (now in its 15th year) is avail...
Alexa is going to work. Amazon Web Services (Nasdaq: AMZN) announced that it is bringing its familiar voice interface to the workplace as Alexa for Business. Using standard Alexa appliances configured by IT departments, Alexa Voice Services...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executiv...
IDC TechBrief: Account-Based Marketing

Nov 2017 - IDC TechBrief - Doc # US43222117

by: Gerry Murray

This IDC TechBrief discusses account-based marketing."The goal for all marketers today is to deliver more value than competitors can as early in the relationship as possible," stated Gerry Murray, research director of IDC's Sales and Market...
This IDC Survey Spotlight offers insight on the areas of connection where tech vendors' event strategies should focus in the future. Events, at 23.4% of the tech marketer's program's budget, continue to hold the number 2 place. But the even...