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CMO Advisory Service Team

Gerry Murray

Research Director, Marketing and Sales Technology

Richard Vancil

Group Vice President, Executive Advisory Strategies

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Alan Webber

Research Director, Digital Strategy & Customer Experience

Wayne Kurtzman

Research Director

Thomas Barrieau

Director, Sales Enablement Practice

Andy Fong

Consulting Director, Global Research & Executive Advisory

Allan Fromen

Vice President & Consulting Partner

New Research
Your LinkedIn profile is about to become much more important at work as Microsoft announced that it will integrate your LinkedIn profile with your profile card in Office 365 and will first roll to Outlook. This helps solidify LinkedIn as th...
On September 20, 2017, Dropbox made two developer announcements that could have a major impact on the company's push into the broader realm of managing enterprise content. While the announcements have received little coverage outside the te...
Walmart Chooses Facebook Workplace to Collaborate

Sep 2017 - IDC Link - Doc # lcUS43102017

by: Wayne Kurtzman

Today, Facebook announced that Walmart will use Facebook's Workplace as its collaboration platform. The collaboration market continues to heat up, as this comes after recent announcements from Slack and Atlassian and the day after Microsoft...
IDC Market Glance: Customer Experience, 3Q17

Sep 2017 - Market Presentation - Doc # US43095317

by: Alan Webber

This IDC Market Glance provides a glance at the current makeup of the customer experience landscape, illustrates who some of the major players are, and depicts the segments and structure of the market.
Blackbaud SKY: A Cloud Platform for the Greater Good

Sep 2017 - Vendor Profile - Doc # US43071317

by: Gerry Murray

This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This Vendor Pr...
Slack, following a year of very rapid growth, held its first user conference, Slack Frontiers, in San Francisco on September 12–13, 2017. This was the first opportunity for the global user base to share best practices and learn from industr...
This IDC study presents a five-year forecast for the worldwide enterprise social networks and online community applications market."Collaboration is becoming the new manufacturing," according to Wayne Kurtzman, research director for IDC's C...
This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digita...
On September 7, 2017 Microsoft and Adobe jointly announced new product integrations at Microsoft's 2017 Ignite technical conference in Orlando, Florida. The new integrations — which provide interoperability between Microsoft's Office 365, S...
This IDC study examines the vendor revenue performance in the overall enterprise social network for 2016. One of the most sought after features in this market is the ability to operate online communities both in teams and across the enterpr...