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CMO Advisory Service Team

Gerry Murray

Research Director, Marketing and Sales Technology

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Alan Webber

Research Director, Digital Strategy & Customer Experience

Wayne Kurtzman

Research Director

Andy Fong

Consulting Director, Global Research & Executive Advisory

New Research

IDC MaturityScape: Account-Based Marketing 1.0

Jun 2014 - Industry Development and Models - Doc # 249436

by: Gerry Murray

This IDC study describes recent trends and innovations in the practice of account-based marketing. This study covers a number of key topics such as how to initiate, manage, and mature an account-based marketing program. This study features ...
This IDC Web Conference provides a presentation and a speech by Kathleen Schaub; IDC Vice President Research, CMO Advisory Service at Directions 2014 Tokyo.
The content of this document was written in Japanese 本Event Proceedingは米国IDCのバイスプレジデントであるKathleen Schaubによる講演の内容をプレゼンテーションスライドと音声ファイルにより提供するものである。顧客の購買プロセスを表す、バイヤーズジャーニーという用語がバズワードとして使われているが、この言葉が誤解され、本当の意味を知らずに使われていることはあまり知られていない。バイヤーズジャーニ...
This IDC Insight summarizes discussions from a half-day session on topics related to the people side of the marketing transformation at IDC's CMO Advisory Marketing Leadership board meeting in San Francisco, California, on April 3, 2014. Th...
This IDC study presents IDC's 2014 Strategic Framework for Marketing Technology, which organizes more than 75 categories of marketing technology on a single page. IDC's 2014 Strategic Framework for Marketing Technology helps CMOs and CIOs c...
This IDC Insight summarizes discussions on Best Practices in Digital Marketing at IDC's CMO Advisory Marketing Leadership board meeting held in San Francisco, California, on April 2, 2014. The discussion was led by IDC's research analyst Sa...
This IDC Insight defines Big Data and analytics for marketing and explores the implications of these important capabilities to drive business-oriented marketing outcomes. It is based on IDC's research with many global high-tech companies an...
This IDC update presents an interview conducted with Cheryl Max, senior director, Voice of the Customer and Marketing Operations at Juniper Networks, highlighting the comprehensive marketing education program Juniper has developed for skill...
This IDC insight summarizes discussions from a two-and-a-half-hour session on best practices in account-based marketing at IDC's CMO Advisory Marketing Leadership board meeting in San Francisco, California, on April 2, 2014. The discussion ...
Marketing as a Service (MaaS): A New Route to Market

Mar 2014 - Industry Development and Models - Doc # 247587

by: Gerry MurrayMary Wardley

This IDC study presents IDC's 2014 Strategic Framework for Marketing Technology, which organizes more than 75 categories of marketing technology. The framework is the basis for insights into the evolution of the enterprise marketing technol...