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Canadian Consumer Team

Manish Nargas

Research Analyst, Consumer and Mobile Research

Emily Taylor

Senior Analyst, Consumer & Mobile Research

Robert Burbach

Research Manager, Survey & Analysis

New Research

Bringing Augmented Reality and Virtual Reality to Canadian Consumers

Apr 2018 - Market Presentation - Doc # CA43203118

by: Emily Taylor

This IDC Market Presentation provides an overview of consumer uptake and interest in both augmented reality (AR) and virtual reality (VR) technologies from a Canadian perspective. Topics covered include awareness, devices (including both mo...
The Connected Car: Perspectives from Canadian Consumers, 2017

Mar 2018 - Market Presentation - Doc # CA42528018

by: Emily TaylorManish Nargas

This IDC Presentation provides a Canadian perspective of connected car technologies for consumers in 2017. It provides insight into the current state of the Canadian connected car market for consumers, what consumer intent and plans are for...
This IDC study provides a comprehensive overview and definitions for smart home devices. The definitions provided in this document represent the scope of IDC's smart home devices hardware research.This taxonomy outlines market segmentations...
The Consumer Electronics Show (CES) in Las Vegas continues to be the stomping grounds for the consumer tech market's heavyweights and the newest/brightest rising stars. While there was a lot to see at CES (as always), 2018 saw a definitive ...
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate...
Canadian Consumers and the Smart Home, 2017

Dec 2017 - Market Presentation - Doc # CA41213417

by: Manish NargasEmily Taylor

This IDC Market Presentation provides a Canadian perspective of the current market and future trends for consumer smart home technologies in 2017. It includes recent consumer survey data coupled with industry analysis, detailing consumer in...
This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys focusing on the wearables market in Canada, along with the most recent shipment and forecast data from IDC's Canadian Quarterly Wearables Tracker. The ...
This IDC Market Presentation provides a Canadian perspective of augmented reality (AR) technologies in the Canadian enterprise in 2017. It provides insight into the level of adoption of and interest in augmented reality technologies and vie...
This IDC Presentation presents the results of IDC's 2017 Canadian Top Executive Survey, which focused on the theme of aligning business and CIO priorities in the digital economy. The survey looks at how technology is being implemented in la...
This IDC study discusses worldwide consumer technology 2018 predictions."Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Greg Ireland, research director with IDC's Consumer...