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Sales Enablement Team

Jason Cunliffe

Vice President, Custom Solutions Content Marketing & Sales Enablement Services

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Nancy Selig

Research Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions

Randy Perry

Vice President, Business Value Strategy Practice

John Daly

Director of Consulting, Software

New Research

This IDC Survey presents findings from the 2018 CMO survey. Customer experience is eclipsing product as a primary differentiator. Enterprises will fail in their attempts to improve customer experience unless marketing contributes in a much ...
This IDC Perspective provides insight into tech buyer's attitudes toward loyalty and advocacy and suggestions for areas of investment increase. Expectations about experience are visibly rising among technology buyers. 53% of IDC's 2017 IT B...
Will Content Marketing Investment Continue to Grow?

Mar 2018 - IDC Survey Spotlight - Doc # US43483418

by: Warren LaneKathleen Schaub

This IDC Survey Spotlight discusses the trend of rising investment in content marketing. In IDC's 2017 Tech Marketing Investment Survey, content marketing spending eclipsed direct marketing, making content the third most allocated program c...
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.IDC research has shown that 90% of large organizations have deployed IT initiatives in support of digital transfor...
Leading Customer Experience When You Don't Own It All

Feb 2018 - Event Proceeding - Doc # DR2018_T4_KS

by: Kathleen Schaub

These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.The number 1 objective that enterprises give for embarking on a digital transformation is to "improve our customer...
This IDC Survey Spotlight discusses what is behind the rise of marketing investment in demand activities. The past four years of IDC's annual Tech Marketing Benchmark Survey recorded a shift to higher investment on demand activities versus ...
This IDC Perspective offers CMOs and their C-suite colleagues practical information on the financial and market-driven considerations for marketing budgets in this digital era. Tech companies significantly grew their marketing budgets in 20...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2017 Tech Marketing Benchmark Survey. A 60-page extended study with details on this survey (now in its 15th year) is avail...
This IDC Survey Spotlight offers insight on the areas of connection where tech vendors' event strategies should focus in the future. Events, at 23.4% of the tech marketer's program's budget, continue to hold the number 2 place. But the even...
IDC FutureScape: Worldwide CMO 2018 Predictions

Oct 2017 - IDC FutureScape - Doc # US43148817

by: Gerry MurrayKathleen SchaubAlan WebberKarsten Weide,  Richard Vancil

This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2018."Customer experience typically starts with marketing," said Gerry Murray, research director, Sales and Marketing Technology, "and...