By using this site, you agree to the IDC Privacy Policy

Sales Enablement Team

Thomas Barrieau

Director, Sales Enablement Practice

Jason Cunliffe

Vice President, Thought Leadership and Sales Enablement Practices

Laura Nurzynski

Group VP, Global Go-to-Market & Sales Enablement Services

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Nancy Selig

Research Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions

Randy Perry

Vice President, Business Value Consulting

John Daly

Director of Consulting, Software

New Research
This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digita...
This IDC Survey addresses the question: Do small business executives buy differently than their counterparts in larger companies? Moreover, it examines the effects of company size on the preferences, attitudes, and behaviors of buyers of IT...
This IDC Survey Spotlight discusses IDC's personalization framework that offers guidance on how to apply the right strategy to various content personalization goals.Marketers will increase buyer engagement and conversion by making content m...
IDC's Worldwide Marketing and Intelligence Taxonomy, 2017

May 2017 - Taxonomy - Doc # US41235117

by: Andrew LeClair,  Gerry MurrayKathleen SchaubRichard Vancil

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improv...
This IDC Survey highlights how digital transformation affects the attitudes and preferences of buyers toward the marketing practices of the tech brands they buy? Further, this IDC Survey examines results from IDC's 2016 IT Buyer Experience ...
Dreamforce: A Case Study on Premier Customer Event Execution

May 2017 - Buyer Case Study - Doc # US42536517

by: Andrew LeClair,  Kathleen Schaub

This IDC Buyer Case Study examines how Salesforce has used its Dreamforce event as a foundational pillar of the company's marketing strategy and also highlights how the Dreamforce team executes on each of the four key characteristics of suc...
Cracking the Code on Virtual Events

Apr 2017 - IDC Perspective - Doc # US42216517

by: Kathleen Schaub,  Andrew LeClair

This IDC Perspective offers CMOs and their event teams and demand teams practical recommendations on the use of digital, or virtual, events as part of a holistic event strategy. While marketing leaders covet the promise of an easy, cost-eff...
This IDC Perspective contains interviews with 10 marketing heads from a range of company sizes and business models for their views on building the modern marketing workforce. This IDC Perceptive offers observations on recruiting, training, ...
The $500 Million Tipping Point: The Difference in Software Marketing Organizations

Mar 2017 - IDC Survey Spotlight - Doc # US42217717

by: Andrew LeClair,  Kathleen SchaubRichard Vancil

This IDC Survey Spotlight examines the differences in marketing staff allocations as a software vendor crosses the $500 million tipping point. IDC finds that, as software vendors scale above the $500 million threshold, new marketing needs a...
This IDC Survey presents findings from IDC's 2017 Loyalty Marketing and Advocacy Marketing Barometer. Loyalty marketing and advocacy marketing is one the five key competencies needed for successful modern marketing execution. Yet, in IDC's ...