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Sales Enablement Team

Jason Cunliffe

Vice President, Thought Leadership and Sales Enablement Practices

Kathleen Schaub

Program Vice President, CMO Advisory & Customer Experience

Nancy Selig

Research Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions

Randy Perry

Vice President, Business Value Strategy Practice

John Daly

Director of Consulting, Software

New Research

This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2017 Tech Marketing Benchmark Survey. A 60-page extended study with details on this survey (now in its 15th year) is avail...
This IDC Survey Spotlight offers insight on the areas of connection where tech vendors' event strategies should focus in the future. Events, at 23.4% of the tech marketer's program's budget, continue to hold the number 2 place. But the even...
IDC FutureScape: Worldwide CMO 2018 Predictions

Oct 2017 - IDC FutureScape - Doc # US43148817

by: Gerry MurrayKathleen SchaubAlan WebberKarsten Weide,  Richard Vancil

This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2018."Customer experience typically starts with marketing," said Gerry Murray, research director, Sales and Marketing Technology, "and...
This IDC Web Conference presents a discussion on marketing measurement practices that CFOs and leading CMOs find most useful. Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digita...
This IDC Survey addresses the question: Do small business executives buy differently than their counterparts in larger companies? Moreover, it examines the effects of company size on the preferences, attitudes, and behaviors of buyers of IT...
This IDC Survey Spotlight discusses IDC's personalization framework that offers guidance on how to apply the right strategy to various content personalization goals.Marketers will increase buyer engagement and conversion by making content m...
IDC's Worldwide Marketing and Intelligence Taxonomy, 2017

May 2017 - Taxonomy - Doc # US41235117

by: Andrew LeClair,  Gerry MurrayKathleen Schaub,  Richard Vancil

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improv...
This IDC Survey highlights how digital transformation affects the attitudes and preferences of buyers toward the marketing practices of the tech brands they buy? Further, this IDC Survey examines results from IDC's 2016 IT Buyer Experience ...
Dreamforce: A Case Study on Premier Customer Event Execution

May 2017 - Buyer Case Study - Doc # US42536517

by: Andrew LeClair,  Kathleen Schaub

This IDC Buyer Case Study examines how Salesforce has used its Dreamforce event as a foundational pillar of the company's marketing strategy and also highlights how the Dreamforce team executes on each of the four key characteristics of suc...
Cracking the Code on Virtual Events

Apr 2017 - IDC Perspective - Doc # US42216517

by: Kathleen Schaub,  Andrew LeClair

This IDC Perspective offers CMOs and their event teams and demand teams practical recommendations on the use of digital, or virtual, events as part of a holistic event strategy. While marketing leaders covet the promise of an easy, cost-eff...