May 2016 - IDC MarketScape - Doc # US40330816
IDC MarketScape: North America Digital Strategy Consulting 2016 Vendor Assessment
By: Michael Versace
This IDC study uses the IDC MarketScape model to provide an assessment of a number of providers participating in the North America business consulting services market that have particular capabilities in customer and brand engagement digital strategies. This IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assess providers relative to one another and to those factors expected to be most conducive to success in a given market during both the short term and the long term.
"The traditional business consulting, information technology consulting, agency, and research markets are undergoing their own measure of transformation in the digital era, as client demand for digital specialties and full-service digital strategy consulting services increases at aggressive rates and offerings expand to include more intellectual property (IP)-based assets. IDC expects further disruption in services markets, including systems integrators, while firms adopt to the dynamics of the digital market to their offerings and capabilities." — Michael Versace, global research director, Worldwide Digital Strategy Consulting
Deloitte, Globant S.A., Razorfish Inc, Cognizant Technology Solutions Corporation, Bain & Company, Inc., Accenture plc, Ernst & Young, BearingPoint, KPMG International, McKinsey & Company, The Boston Consulting Group, Inc., A.T. KEARNEY LIMITED, Capgemini S.A., IBM, Publicis Groupe SA, PricewaterhouseCoopers LLP, Roland Berger Ltd., Computer Sciences Corporation