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Mar 2016 - Insight - Doc # US40401516

IBM Casts a Long Shadow Over Mobile World Congress 2016

Author: Christopher Chute
Abstract

This IDC Insight pertains to announcements from Mobile World Congress 2016 that align to customer spending trends from IDC's Worldwide Semiannual Mobility Spending Guide and research from IDC's Small and Medium Business Markets research practice. Held annually in Barcelona, Spain, Mobile World Congress (MWC) is the leading public event for the mobility market. IDC's spending guides are deep quantitative forecasts of customer spending by technology, customer type, company size, industry, and country. IDC's SMB practice provides strategic advisory services that assist IT suppliers and vendors to more effectively target enterprise customers with fewer than 1,000 employees.

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