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Jul 2016 - IDC MarketScape - Doc # US40510716

IDC MarketScape: Worldwide Life Science Sales and Marketing Digital Transformation 2016 Vendor Assessment

Author: Michael Townsend
Research Manager, Life Science Business System Strategies

Abstract

This IDC study provides an assessment of 13 vendors participating in digital transformation of sales and marketing in the life science industry. Digital transformation is occurring at a rapid pace in life science companies, including in the sales and marketing space. Internal and external sources of data are being collected in the cloud, and this information is being leveraged by sales and marketing groups to improve speed, efficiency, and effectiveness in reaching customers, including both healthcare providers and patients.

Mike Townsend, research manager for Life Science Business Systems Strategy at IDC Health Insights, says, "Life science companies are embracing digital transformation efforts within sales and marketing, which can connect stakeholders such as sales representatives, marketing executives, doctors, patients, and payers using a wide variety of digital technologies, including cloud computing, mobile technology, and social media and analytics, and leveraging a host of internal and external data sources. Life science companies will continue to see improved outcomes, growth, and productivity as they use these technologies to learn about (and predict) doctor and patient behaviors and preferences."

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