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TECH BUYER Aug 2017 - IDC MarketScape - Doc # US40511016

IDC MarketScape: Worldwide Life Science Social Media Analytics 2017 Vendor Assessment

By: Michael TownsendResearch Manager, Life Sciences Commercial Strategies

Abstract

This IDC Health Insights study provides a guide for life science companies interested in a deeper understanding of how patients and other stakeholders view their brand and product through the use of social media analytics.

Michael Townsend, research manager for IDC Health Insights Life Science Commercial Strategies, noted, "Life science companies are using social media analytics to assist them in understanding underlying customer attitudes toward their brand and products. When evaluating best practices in the industry, it will continue to be important to partner with leading service providers using state-of-the-art technology, proven experience in social media analytics, and a deep understanding of the life science industry."


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