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Jan 2016 - IDC MarketScape - Doc # US40521315

IDC MarketScape: Worldwide Retail Brand Product Innovation and PLM 2016 Vendor Assessment

Authors: Victoria Brown, Leslie Hand

Abstract

This IDC Retail Insights report evaluates 12 vendors that sell retail brand PLM software. Companies today are increasingly faced with multiple challenges that we think necessitates the next iteration of PLM for retail brands: the product innovation and PLM platform. The research and analysis completed in the process of developing this report reflect how a technology buyer today would evaluate vendor capabilities, with an eye on how the company is digitally transforming to continue to satisfy customer needs, both wholesale and direct to consumer. Most of the vendors included in our analysis have invested significant R&D dollars to advance their platforms and capabilities to solve and get ahead of current and future retail brand challenges.

According to Leslie Hand, vice president, IDC Retail Insights, "The bar has been reset for excellence in retail brand product innovation and PLM platforms. Today's best-in-class capabilities enable the digital transformation of product innovation and PLM processes, based on a foundational digital core, with configurable, collaborative, and visual business processes, rich data and analytics access, and design components integrated tightly to optimize responsiveness to customers and suppliers."

"The product innovation and PLM platform provides a unified, collaborative, wide view, for not only design and development but internal and external product team members from every discipline, leading to better decision making, systems automation, profitable products, and customer experiences."

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