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Sep 2016 - Business Strategy - Doc # US40539716

Business Strategy: Brand-Oriented Value Chain 2016–2017 Investment Guide

By: Kimberly Knickle, Simon EllisProgram Vice President, Fred Amoyaw, Arpana Bharti


This IDC Manufacturing Insights report presents IT budget benchmark data and priorities for the brand-oriented value chain (BOVC), those manufacturers that invest significantly in protecting and promoting their brands, specifically the consumer products (CP) industry.

According to Kimberly Knickle, research vice president, IT Priorities and Strategies, "Manufacturers in the brand-oriented value chain must continue optimizing their IT resources and investing in IT to achieve digital transformation. This will allow brand-oriented manufacturers to make forward progress on top management priorities such as more efficient new product development and introduction, serving increasingly demanding customers and connecting supply and demand."



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