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Mar 2016 - Industry Development and Models - Doc # US41061016

IDC's Worldwide Digital Signage Tracker Taxonomy, 2016

Authors: Phuong Hang, Maura Fitzgerald, Loren Loverde, Jay Chou, Tom Mainelli, Linn Huang, Miroslav Sykora, Bryan Ma, Serine Hooi, Yang-Lin Lim, Adlina Mohd Adnan, Masahiro Katayama, Hiroshi Shibutani, Jay Gumbiner, Oliver Aguilar, George Bulat
Abstract

This IDC study provides a comprehensive overview and definitions for digital signage. The definitions provided in this document represent the scope of IDC's digital signage hardware research.

This taxonomy outlines market segmentations and measurement methodologies for the digital signage industry, including classification by technology, vendor, geography, and revenue metrics.

"IDC's worldwide digital signage taxonomy presents a standardized and detailed framework of the digital signage market," said Maura Fitzgerald, senior analyst of IDC's Worldwide Digital Signage program. "The taxonomy document serves as a guideline to better understand and use IDC's digital signage research."

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