This IDC study introduces four practices that will help senior business and technology leaders dial in the appropriate type and level of disruption for their businesses. Digital disruption doesn't need to be massive and hyperaggressive to generate business value — in fact, such aggressive, large-scale approaches are not attainable nor appropriate for many traditional businesses. This study, based on practices of successful digital transformers and disruptors, provides specific advice for determining the types of digital disruption that are a fit for business and customer needs. It is intended to help business and IT executives understand that successful digital disruption can vary in scope, scale, and impact and that they should pursue the approaches that make sense for their business goals and capabilities. This study focuses on leading in 3D, innovation strategies, and digital transformation.
"What's important is that business leaders recognize that, when it comes to digital disruption, bigger isn't always better," says Marc Strohlein, adjunct research advisor with IDC's Research Network. "The best approach for a given business may be a more modest approach that builds scale and impact over time."