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Mar 2016 - IDC PeerScape - Doc # US41086516

IDC PeerScape: Practices for Addressing Bullwhip Effect for Retail Supply Chains

By: Victoria BrownResearch Manager, Global Supply Chain Execution


This IDC study is designed to help readers understand strategies that retailers have used to combat different aspects of bullwhip effect. Bullwhip is a residual effect of drastic demand swings in both directions — an inability to meet demand and then a delayed response time resulting in excess inventory. This IDC PeerScape aims to raise awareness of options to combat these end states and minimize their effect on retailers' margins and bottom line.

"When retailers see a demand surge all at once, they don't always have reaction times necessary to replenish at a rate in which customers can find what they want in stores or online. This leaves customers wanting and retailers losing sales," says Victoria Brown, senior research analyst, IDC Retail Insights.


Subscriptions Covered

IDC Retail Insights: Global Connected Supply Chain Execution and Fulfillment Strategies , IDC Retail Insights: Worldwide Retail Digital Supply Chain Strategies

Regions Covered


Topics Covered

Order management, Supply chain management applications, Technology buyer

Vertical Markets

Retail global supply chain


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