This IDC study presents a five-year forecast for the worldwide hard disk drive market. Enterprise market demand for HDDs is more complex and nuanced than other HDD markets. Demand for HDD petabytes by enterprise customers is expected to grow steadily through 2020, although year-over-year growth petabyte shipment growth rates are expected to slow somewhat in the latter years of the forecast period. Yet for HDD supplier to realize enterprise market revenue growth beyond 2016, it will require a concomitant paradigm shift by enterprise HDD customers to expect and accept slowing enterprise HDD price-per-gigabyte declines.
"The HDD industry is in the process of concentrating and directing its resources on the enterprise HDD market segment given that nearly 60% of HDD industry petabyte shipments and more than 50% of HDD industry revenue will be derived from the enterprise market by 2020. At the same time, the commercialization of new HDD technologies that could radically increase HDD storage capacities without increasing the number of disks and heads in the drive remains elusive. As a result, HDD customers, and above all enterprise HDD customers, should expect slowing year-over-year HDD price-per-gigabyte declines." — John Rydning, research vice president, Worldwide Hard Disk Drives