By using this site, you agree to the IDC Privacy Policy

May 2017 - Taxonomy - Doc # US41235117

IDC's Worldwide Marketing and Intelligence Taxonomy, 2017

FREE DOWNLOAD

To access this document for free please log in or register.

Authors: Richard Vancil, Kathleen Schaub, Gerry Murray, Andrew LeClair
Abstract

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.

"Using IDC's marketing taxonomy, coupled with benchmarking against IDC's industry-leading Technology Marketing Benchmarks database, will enable executives to advance their investment management capabilities," says Rich Vancil, group vice president of IDC's Executive Advisory Group. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the marketing functions."

Coverage
Referencing Documents
Related Links