May 2016 - IDC PlanScape - Doc # US41240616
IDC PlanScape: Satisfying the Demands of Digital Transformation for Customer- and Ecosystem-Facing Services
This IDC study describes the further evolution to external customer- and business ecosystem-facing services that are needed to innovate, create, and manage businesses' revenue-generating products, services, and customer experiences. It is intended to help CIOs identify the what, why, who, and how of expanding the services catalog to include customer- and ecosystem-facing services. "Just as businesses are starting to make headway in digitally transforming and enabling customer-facing products and services, they are faced with a new conundrum — how to create or leverage the various components of the ecosystems in which they operate for competitive advantage," says Marc Strohlein, adjunct research advisor with IDC's Research Network.