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May 2016 - IDC MarketScape - Doc # US41287916

IDC MarketScape: Worldwide Digital Strategy Consulting 2016 Vendor Assessment

Author: Michael Versace
Research Director, Digital Strategy Consulting

Abstract

This IDC study uses the IDC MarketScape model to provide an assessment of a number of providers participating in the worldwide business consulting services market that have particular capabilities in customer and brand engagement digital strategies. This IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to one another and to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"The traditional business consulting, information technology consulting, agency, and research markets are undergoing their own measure of transformation in the digital era, as client demand for digital specialties and full-service digital strategy consulting services increases at aggressive rates. IDC expects further disruption in services markets, including traditional systems integrators, while firms and their clients adopt to the dynamics of the digital market." — Michael Versace, research director, Worldwide Digital Strategy Consulting

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