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May 2016 - Industry Development and Models - Doc # US41300216

The Role of Business Models in Digital Transformation

Author: Marc Strohlein
Adjunct Research Advisor

Abstract

This IDC study is an introduction to the role of business models in digital transformation (DX). It explains the components of a business model, describes how business models can be transformed, provides advice on approaching creation or transformation of business models, and includes some industry examples.

Digital technologies garner much of the attention in digital transformation, but most DX initiatives derive their business impact from the business models that leverage those technologies. Business models define how businesses create and deliver value to customers and are core to both traditional and digitally fueled businesses.

This study focuses on leadership transformation, IT strategy and governance, and innovation strategies.

"The rise of 3rd Platform technologies has supercharged business models, helping unleash new models that achieve scale, reach, and impact at speeds never before seen," says Marc Strohlein, adjunct research advisor with IDC's Research Network. "Many businesses are dipping into the same pool of technologies — but it's the business models that deliver the 'one-two punch' that can leave traditional businesses reeling."

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