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TECH BUYER Jun 2016 - IDC MaturityScape - Doc # US41312816

IDC MaturityScape: Subscription Business Model Management 2.0

By: Amy Konary

Abstract

This IDC study is designed for suppliers of products or services that are sold via subscription business models and provides a framework of stages, critical measures, outcomes, and actions required for the effective management of subscription approaches.

According to Amy Konary, program vice president for Software Business Models and Monetization with IDC, "Companies that wish to hone their subscription strategies should start with the customer — not the product — and craft a customer-centric strategy focused on needs and drivers."


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