Sep 2017 - Market Analysis Perspective - Doc # US41381517
Market Analysis Perspective: SMB Markets Global Overview, 2017 — Sharpening Technology Investment for Maximum Impact
This IDC Market Analysis Perspective was given in different forms in 2017, with additional client-specific slides included. It provides a comprehensive review of the global small and medium-sized business (SMB) market, with a specific focus on how shifting business attitudes and technology spending priorities will provide new opportunities to technology providers. Small and medium-sized companies continue to refine their approach technology, with a new focus on near-term productivity to support revenue growth and leverage of new cloud and mobile resources. At the same time, technology acquisition decisions are increasingly being influenced by long-term strategic considerations, including growing interest in digital transformation.
This Market Analysis Perspective has five basic sections: Industry and Market Overview (with an examination of market highlights and changing technology purchase patterns), Competitive Landscape (with ownership and acquisition plans associated with different server brands), Buyer Perspective (with details on business priorities, technology attitudes, and technology spending priorities), Future View of the Market (including worldwide SMB IT spending estimates, regional share of SMB spending, 2017 growth rates, and SMB share of IT spending devoted to business maintenance versus innovation in seven countries: the United States, the United Kingdom, Germany, Japan, India, China, and Brazil), and Advice for the Technology Provider.