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Aug 2017 - IDC MarketScape - Doc # US41462417

IDC MarketScape: Americas Digital Strategy and Agency Services 2017 Vendor Assessment

By: Michael Versace

Abstract

This IDC study provides an assessment of the capabilities and business strategies of several of the foremost digital strategy and agency services firms.

"Many business and IT executives find themselves challenged by the new set of competitive market forces and digital innovations that are disrupting and digitalizing the same marketplaces where they have so successfully competed in the past. Hedging against these challenges, the vast majority of executives tell IDC that their consulting partners are not just important but critical to digital transformation success. In fact, over 25% of digital executives surveyed for this document say budgets for digital consulting and agency services partners will rise 10–25% over the next 12–24 months, an additional 12% are planning for growth over 25%, and an additional 9% expect to see budgets grow by over 50% in 2 years. As digitization alters the nature of business, competition, supply, and servicing operations, a growing number of organizations of all sizes and maturities will expand their use of digital strategy and agency services to create and/or maintain brand, product, and operational advantage. As more firms adopt digital strategies, executives should expect their relationships with these providers to embody a broader and deeper portfolio of digital services capability." — Michael Versace, research director, Digital Strategy Consulting


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