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Jun 2016 - Industry Development and Models - Doc # US41515816

Identifying and Pulling Levers of Digital Transformation: Shifting Customer Values and Behaviors

Author: Marc Strohlein
Adjunct Research Advisor

Abstract

This IDC study introduces the concept of digital transformation "levers" that can help ensure uptake and use of digitally enabled products, services, and experiences. The levers are strategies and tactics that harness emerging and ongoing shifts in what people value and the behaviors they adopt to realize those values. This study is intended to help IT and LOB executives understand how to identify potential behavioral and value-driven shifts in their business ecosystems and use them to help drive digital transformation initiatives.

This document is concerned with digital transformation, innovation strategies, and leadership transformation.

"Any force that either encourages or even forces shifts in personal and social values and behaviors can be a potential starting point for the creation of DX levers," says Marc Strohlein, adjunct research advisor with IDC's Research Network. "What is interesting is that the levers that help upstarts scale and disrupt are viewed by established businesses as challenges that force changes in business practices."

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