Jul 2016 - IDC PlanScape - Doc # US41593116
IDC PlanScape: Creating Innovation Strategies that Support Enterprise Digital Transformation
By: Fred Magee
This IDC study discusses how IDC believes that innovation is not a one-size-fits-all process. It describes an approach to developing a framework for creating multitiered innovation strategies within the enterprise, from large-scale disruptive initiatives to more measured incremental innovation.
“The innovation strategies framework facilitates a continuous dialogue among high-ranking executives in an enterprise. It enables them to understand how external changes will affect the future of the enterprise and improve their ability to communicate insights to those responsible for execution and delivery,” says Fred Magee, adjunct research analyst with IDC.