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Oct 2016 - Industry Developments and Models - Doc # US41672416

Innovation Strategies: The Myth of the Single Innovation Culture

By: Fred Magee


This IDC study helps IT executives understand how leadership shapes the DX innovation cultures of the enterprise. Innovation strategies are shaped within an enterprise by the nature of its industry, leadership, and culture, and how it uses emergent DX technologies. This study helps CIOs make the right choices in creating the cultures of DX innovation based on an understanding of how their business partners envision the digital future of the enterprise. The study explores the following issues:

  • What are the four basic cultures of innovation? How do they differ?
  • How does a leader's approach to innovation shape each culture's goals and the metrics for success?
  • How can CIOs integrate innovation cultures to support complex DX business initiatives that differ in terms of scale, outcome and value?

This study is concerned with innovation strategies, digital transformation, and leading in 3D.

"The myth of one type of innovation culture is just that — a misconception about how innovations begin and end as complete (and integrated) processes that are driven more by their business goals — from disruptive to incremental change — than by their culture," says Fred Magee, adjunct research advisor for IDC's Research Network.



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