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Sep 2016 - IDC MarketScape - Doc # US41686916

IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment

By: Vanessa Thompson, Mary WardleyProgram Vice President, Loyalty and Customer Care


This IDC study presents a vendor assessment of the online communities market through the IDC MarketScape model. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another and highlights the factors expected to be the most influential to success in the market, both in the short and the long term.

"IDC's 2016 Workforce Transformation Survey shows that building relationships with customers will be the most important business priority over the next 12 months," says Vanessa Thompson, research vice president, Communities and Collaboration for IDC. "Communities are a critical part of managing and maintaining those relationships and the rise in importance of relationships underscores the growing maturity and depth of online communities solutions."



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