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Sep 2016 - Perspective - Doc # US41812816

Perspective: SMR Strategies for Digital Transformation — Leveraging Agility to Win

By: Leslie HandVice President, IDC Retail Insights, Victoria Brown, Robert EastmanResearch Manager, Greg Girard


This IDC Retail Insights Perspective describes some of the common capabilities that retailers possess to create and capitalize on agility to outperform the competitive field. Small to midsize retailers (SMRs) have an advantage — size — and the agility and nimbleness to consistently meet consumer needs. Or do they? The IDC Retail Insights team offers insights and recommendations for what SMRs should do in several key functional competency areas, including:

  • How to digitally transform your technology to future-proof your business
  • How to align and prioritize retail commerce best practices and innovation
  • How to rejuvenate infrastructure and data and analytics foundations
  • How to develop a road map for connected supply chain operations and transformation



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