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Abstract

This IDC study discusses worldwide consumer technology 2017 predictions.

"Consumer digital transformation (DX) is reshaping the world in which we live," says Greg Ireland, research director with IDC's Consumer Digital Transformation research team. "As legacy business and service models erode, new challenges emerge with respect to content creation, personalization, distribution, and monetization. Executives at leading consumer companies will embrace change and not be held hostage to either legacy business and service models or the challenges of meeting consumer demand in nascent, unproven markets."


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