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Nov 2016 - Industry Development and Models - Doc # US41892716

Exploration Beyond the 3rd Platform: Conversations with Innovation Leaders

Authors: Marianne Daquila, Jessica Goepfert, Marcus Torchia, Eileen Smith, Christopher Chute, Stephen Minton, Monika Kumar


This IDC study summarizes conversations with business leaders who were qualified to discuss how the 3rd Platform and innovation accelerators play a role in advanced information technology projects at their companies. They also discussed the composition of these solutions, how these solutions are funded, and the lessons they have learned along with their vision for future technology innovation.

"Companies across all vertical industries that fail to innovate on top of the 3rd Platform will struggle to maintain a competitive advantage and will be left behind," says Marianne Daquila, research manager for IDC's Customer Insights and Analysis Group. "Deciding which projects to invest in, getting stakeholder buy-in, and securing funding are just the beginning in creating new ways of operating and growing business in the digital technology revolution."


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