TECH BUYER Mar 2017 - IDC Perspective - Doc # US41903917

Content-Centric Workflow Automation Framework

By: Holly MuscolinoResearch Vice President, Content and Process Strategies and the Future of Work, Maureen FlemingProgram Vice President, Integration and Process Automation, Terry Frazier


This IDC Perspective provides a framework and advice for analyzing, automating, and transforming content-centric workflows. A cornerstone of digital transformation is transforming content-centric workflows, especially those related to interactions with customers as well as other stakeholders. Innovative technologies are enabling new approaches to deploying and managing these workflows, offering organizations opportunities to drive competitive differentiation as well as improve bottom-line results.

According to Holly Muscolino, research VP, Content Technologies and Document Workflow, "IDC's research is compelling. Transformed content-intensive workflows contribute to increased revenue, higher productivity, reduced cost, and increased security. There is increasing awareness of these benefits, both on the buy-side and within the vendor community, as well as an understanding of the role that transformed content-centric workflows can play in furthering the overall digital transformation strategy of the company."



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