TECH BUYER Nov 2016 - IDC MarketScape - Doc # US41916016

IDC MarketScape: Worldwide Enterprise Mobile Application Development Platform 2016 Vendor Assessment — B2E Apps Alignment

By: Denise LundResearch Director, Enterprise Mobility


This IDC study provides an assessment of 10 vendors providing enterprise mobile app development platforms. Mobile app development platforms are critical for businesses that are mobilizing their workforce, external marketing, customer interactions, operations, and business processes. The ability to create custom apps targeted at specific end users and use cases is a powerful capability and allows organizations to increase operational scale and efficiency while reducing costs. Mobile app development platform technology also allows businesses to put powerful and innovative services, such as location, intelligence, and analytics, directly into their mobile business processes and workflows via custom mobile app integrations. Mobile app development platforms are used for both business-to-consumer and business-to-employee (B2E) scenarios. From the B2E perspective, a critical function of the mobile app development platform is the creation of powerful, productivity-driving apps for a company's own internal employees, customized to the business' unique operations, workflows, and operating parameters.

"Vendors that continue to invest in their platforms' alignment with B2E mobile app development needs will bring enterprises great advantage," says Denise Lund, research director, Enterprise Mobility, at IDC. "We expect enterprises will look for not only mobile app development platform vendors that deeply integrate with software and services critical to the business' operations but also vendors that have a proven stake in enterprise solutions at large."



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