This IDC study sizes and characterizes the mobile games marketplace from several vantage points through 2021. It also forecasts demand for handheld game console hardware and packaged/digital game software through 2021. The study breaks down annualized revenue (direct spending and in-game display ad campaign outlays), gamers, and device installed bases into four major regions: North America, Western Europe, Asia/Pacific, and the rest of the world (ROW). Metrics such as gamer ARPU and handheld hardware ASPs are explored, and a characterization of the competitive dynamic between iOS and Android gaming receives significant attention.
"The rise of mobile AR and VR games, ongoing growth in Asia/Pacific, and additional investments in in-game display ad campaigns all helped mobile and handheld gaming top $52 billion worldwide last year. The scale and dynamism in the mobile games market is remarkable, and ecosystem suppliers must remain vigilant and agile in order to capitalize on emerging trends." — Lewis Ward, research director, IDC's Gaming and VR/AR