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Mar 2017 - Market Forecast - Doc # US41926417

Worldwide Mobile and Handheld Gaming Forecast, 2017–2021

Author: Lewis Ward Research Director, Gaming and VR/AR
Abstract

This IDC study sizes and characterizes the mobile games marketplace from several vantage points through 2021. It also forecasts demand for handheld game console hardware and packaged/digital game software through 2021. The study breaks down annualized revenue (direct spending and in-game display ad campaign outlays), gamers, and device installed bases into four major regions: North America, Western Europe, Asia/Pacific, and the rest of the world (ROW). Metrics such as gamer ARPU and handheld hardware ASPs are explored, and a characterization of the competitive dynamic between iOS and Android gaming receives significant attention.

"The rise of mobile AR and VR games, ongoing growth in Asia/Pacific, and additional investments in in-game display ad campaigns all helped mobile and handheld gaming top $52 billion worldwide last year. The scale and dynamism in the mobile games market is remarkable, and ecosystem suppliers must remain vigilant and agile in order to capitalize on emerging trends." — Lewis Ward, research director, IDC's Gaming and VR/AR

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