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Feb 2018 - Market Presentation - Doc # US41949217

Aligning Go-to-Market Strategy with Partner IP: Differentiating for Growth

Author: Paul Edwards
Director, Software Channels Research
On-line Presentation

Abstract

This IDC Presentation focuses on how the partner ecosystem is driving toward intellectual property (IP)-based businesses aligned to three key trends in the market. It also addresses a different way for vendors to segment partners based on IP categories. The main question to be answered from this content is whether the software partner ecosystem is aligning IP to market opportunity, as well as if this lead to meaningful/actionable segmentation for vendors. This content was first presented at IDC's Software Channel Leadership Council in San Mateo, California, on December 6, 2017.

Coverage