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Dec 2016 - IDC Survey - Doc # US41980716

The Transformation of Regional Marketing

Authors: Richard Vancil, Kathleen Schaub
On-line Presentation
Abstract

This IDC Survey presents findings from a new regional marketing research study and shares insights and guidance. The customer experience mandate requires that companies get closer to their customers than ever before. Marketing teams on the ground in various global locations offer an incredible resource. How is the digital transformation of marketing changing the role of regional marketing? How are leaders taking advantage of new opportunities? How are companies meeting new challenges?

Coverage