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TECH BUYER Mar 2017 - IDC PlanScape - Doc # US42140318

IDC PlanScape: Unifying Product and Service Design for the Connected Vehicle

By: Heather Ashton, Jeffrey HojloProgram Director, Product Innovation Strategies

Abstract

This IDC study offers practical guidance to enable IT and non-IT leaders in automotive manufacturing and their value chain partners to work together for the design, development, and service of connected vehicles. This guidance includes answers to the following:

  • Why is there a sense of urgency for automotive OEMs to develop connected vehicles that provide increasing levels of technologically enhanced customer experience and new mobility services to consumers?
  • What are the necessary elements of a plan to design the connected vehicle and associated connected services within the wider automotive ecosystem?
  • Who are the key stakeholders that should be involved in planning for the design and development of connected vehicle and services initiatives? What are their roles and responsibilities for creating the technology infrastructure to create new revenue sources and satisfy customer needs?
  • How can automotive OEMs work internally and with value chain partners to speed the introduction of new connected vehicle capabilities and transformational mobility services to market?

"Connected vehicles are quickly expanding to the broader population of consumers globally, as the appetite for connected capabilities and new mobility services grows. The challenge for automotive OEMs is to accelerate design and development, and connect to the broader product life cycle, to satisfy market pressures and remain competitive," says Heather Ashton, research manager for IDC Manufacturing Insights.

Jeff Hojlo, program director for IDC Manufacturing Insights, adds, "Automotive OEMs will need to work closely with their wider ecosystem to identify new revenue opportunities and effectively design and develop connected vehicles and the associated services. This IDC PlanScape helps IT and non-IT automotive leaders understand the ingredients to speed new product designs, vehicle capabilities, and mobility services to market to capture a greater share of the significant transportation services market."


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