This IDC Presentation outlines the implications for Europe from IDC's worldwide top 10 predictions for the retail industry in 2018, with a key focus on some of these key regional perspectives that need to be addressed by all stakeholders in the industry over the next 12 months. The retail omni-channel commerce platform is gradually becoming a reality in Western Europe (WE) — with a slight delay compared with the U.S. — as it continues to be the foundational element of retail digital transformation. For WE retailers, it has become clear that the adoption of a platform goes beyond pure technology implications as it impacts companies' organization schemes, key performance indicators (KPIs), and cultures.
In this transformation context, in the short term, WE retailers' top business priorities will be:
According to WE retailers, over the course of 2018, innovation will be leading the growth of omni-channel profitability in their organizations. This will fundamentally rely on the adoption of a retail omni-channel commerce platform that allows enables them to pilot, implement, and scale innovative use cases at speed. At the same time, retailers begin to recognize the untapped margin opportunities that reside in CX personalization, listing it among the top 5 omni-channel profitability enablers with innovation, supply chain optimization, sales performance improvement, and M&A activities.
Augmented and virtual reality, Cloud collaboration suites, Cognitive/artificial intelligence, Customer relationship management applications, Digital transformation, Governance, risk and compliance infrastructure, Information protection and control, Internet of things, Order management, Technology buyer, eCommerce