TECH BUYER Apr 2020 - IDC PeerScape - Doc # US42173917

IDC PeerScape: Practices to Successfully Leverage Marketplace Platforms in Retail

By: Filippo BattainiHead of IDC Retail Insights, Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe


This IDC PeerScape examines three practices adopted by retailers to generate greater customer traffic, increase shoppers' loyalty, and limit the use of internal resources when expanding their product ranges.

"Retailers are facing a very competitive market in which it is important to meet customers' expectations at all times," said Filippo Battaini, Head of IDC Retail Insights Europe. "Collaboration with third-party retailers through marketplace platforms could be a time-efficient and cost-effective way to enable retailers and brand owners to become more relevant to existing customers and to attract new segments of the consumer base."



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