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Jan 2017 - IDC Survey Spotlight - Doc # US42209617

Which Marketing Staff Roles Are Most Centralized?

Author: Andrew LeClair
Abstract

This IDC Survey Spotlight answers the question of which marketing staff roles are becoming more centralized and which are becoming more decentralized. IDC also discusses the benefits of both approaches and how each relates to the implementation and execution of marketing competencies. This document contains data from IDC's Tech Marketing Benchmark Database, 2012–2016.

Coverage
Subscriptions Covered

CMO Advisory Service

Regions Covered

Worldwide

Topics Covered

Market intelligence, Marketing automation, Marketing operations