By using this site, you agree to the IDC Privacy Policy

Jan 2017 - IDC Survey Spotlight - Doc # US42209617

Which Marketing Staff Roles Are Most Centralized?

Author: Andrew LeClair

This IDC Survey Spotlight answers the question of which marketing staff roles are becoming more centralized and which are becoming more decentralized. IDC also discusses the benefits of both approaches and how each relates to the implementation and execution of marketing competencies. This document contains data from IDC's Tech Marketing Benchmark Database, 2012–2016.

Subscriptions Covered

CMO Advisory Service

Regions Covered


Topics Covered

Market intelligence, Marketing automation, Marketing operations