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Jan 2017 - Taxonomy - Doc # US42240217

IDC's Worldwide Semiannual Augmented and Virtual Reality Spending Guide Taxonomy, 2H16


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Authors: Christopher Chute, Charles Zhang, Nikhil Anand, Roberto Membrila, Akira Sugawara, Emir Halilovic, Saad Elkhadem, Alex D'Alfonso, Milan Kalal, Chrystelle Labesque, Francisco Almeida, Monika Kumar, Jebin George, Yayoi Hirose, Marcus Torchia, Giacomo Laurini, Manish Nargas, Andrea Siviero, Tom Mainelli, Bryan Ma, Francisco Jeronimo

This IDC study provides an overview of key Worldwide Semiannual Augmented and Virtual Reality Spending Guide product and market definitions. The taxonomy provides product definitions as well as a description of IDC's approach to segmenting and measuring the AR/VR market.

"For many years, augmented and virtual reality were the stuff of science fiction. Now with powerful smartphones powering inexpensive VR headsets, the consumer market is primed for new paid and user-generated content-driven experiences. Recent developments demonstrate the powerful impact augmented reality IT solutions can have at the industry level in fields like healthcare, and over the next five years, we expect to see that promise become realized in other fields like education, logistics, and manufacturing." — Chris Chute, vice president, Customer Insights and Analysis Group

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