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Feb 2017 - IDC Perspective - Doc # US42302516

Laptop Price Changes and Buyer Reaction

Authors: Michael Menechella, Chris Murphy, Teodora Tafrova


This IDC Perspective points out how IT buyers are reacting to the changing landscape in the PC marketplace. Over the past several years, PC sales have been decreasing while prices have flattened out and even increased in some cases. IDC explores how IT buyers are reacting to this phenomenon and how they are driving discipline and long-term price assurance.

Teodora Tafrova, senior analyst, IDC's Sourcing Advisory Services, says, "We have reviewed a large amount of PC deals in the past decade and have observed prices flattening over the past few years. New technology like 2-in-1 notebooks and tablets have led to rising prices on new models, and component supply constraints could lead to further increases down the road."


Subscriptions Covered

Software-Defined WAN Survey 2016 , Sourcing Advisory Service (SAS): Database , Sourcing Advisory Service (SAS): Entry Package , Sourcing Advisory Service (SAS): Standard Package , Sourcing Advisory Service (SAS): Unlimited Package

Companies Covered

HP Inc., Dell Inc., Lenovo Group Limited

Regions Covered

United States

Topics Covered

Notebook, Technology buyer

Referencing Documents

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