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Mar 2017 - IDC PlanScape - Doc # US42321516

IDC PlanScape: Product Management Within IT for Digital Incorporation

Authors: Robert Multhaup, Bill Keyworth

This IDC study is the last of a three-part series that focuses on the incorporation phase of IT product management with a special emphasis on the business information required by the IT product manager (ITPM) role.

Bob Multhaup, adjunct research advisor for IT Executive Program states, "The new role of the IT product manager accommodates the advanced skills of traditional product managers in translating, measuring, and reporting the business dimensions of IT products and services in terms of product cost, revenue, and relative competitive advantage."

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