This IDC TechBrief describes visibility platforms for experiential retail. Visibility is being enabled in experiential retail to connect the dots between people and things, infusing retail processes and assets with intelligence that ultimately improves consumer experience. Objectives of initiatives tend to target improved productivity of assets, inventory, and people, as well as directly engaging the consumer in convenient, fast, and trustworthy interactions and checkout processes. This document provides a snapshot of the technology, technology benefits, adoption patterns, metrics, risks, and key vendors that offer the technology.
According to Leslie Hand, vice president, IDC Retail Insights, "The risk of not implementing visibility platforms in retail is high. Retailers consider visibility a strategic ingredient toward digitally transforming the consumer experience, making sure that inventory is in the right place at the right time, and that consumer and employee processes are as productive, efficient, and seamless as possible. Luckily, projects can be selected to maximize ROI in the short term, providing the groundwork for continuing cascading benefits with each use case applied. At a time when the ability to execute efficiently to manage basic operational processes and to assist consumers to find and buy products more efficiently literally makes or breaks consumer relationships, retailers cannot afford to wait any longer to deploy visibility solutions."