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Jul 2018 - IDC Survey - Doc # US42570218

2018 U.S. SMB Market Update: Business Goals, Technology Priorities, Buying Preferences, Millennial Engagement, and Digital Transformation Progress

By: Raymond Boggs

On-line Presentation

Abstract

This IDC Survey profiles U.S. small and midsize businesses and the changing nature of their technology priorities and spending. After presenting the "SMB Market Pyramid" with the latest company counts by size category, the top business priorities (revenue growth, reduce costs/expenses, etc.) are presented for small businesses (SBs with under 100 employees) and midsize firms (MBs with 100-999 employees) with additional detail on upper small businesses (SBs with 50-99 employees). IT spending priorities for the next 12 months are then presented. The relative share of total IT spending is examined for four areas: hardware, software, IT services, and cloud services. In addition, the share of total hardware spending is examined by category: PCs, tablets, printers/MFPs/peripherals, servers, smartphones, networking/data communications equipment, and telecommunications equipment.

SMB self-assessment of digital transformation progress is examined in with company size detail (<5 employees, 5-9, 10-19, 20-49, 50-99, 100-249, 250-499, and 500-999). Progress can range from little/no work to being fully optimized and prepared for the digital economy. The relative importance of cloud as a technology resources is examined by company size with engagement ranging from cloud being integral to the business and a primary source of technology to minimal or no cloud use. In addition to looking at cloud engagement by company size, the association between different management generations (millennials, Gen X, and Baby Boomers) and cloud engagement is also examined for total SBs, upper SBs, and MBs.

This Survey concludes with a similar assessment by company size and management generation on the progress expected toward becoming a "Digital Native" in the next 12 months. The share of firms expecting to be born (or reborn) on the cloud is compared with those indicating they expect to be Digital Immigrants (increasingly cloud engaged), Digital Observers (watching, planning), or Digital Indifferent.

Results are drawn from IDC's U.S. SMB Survey conducted in 1Q18 with 820 respondents.


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Content
  • 23 slides


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