TECH BUYER Jun 2017 - IDC PeerScape - Doc # US42598617

IDC PeerScape: Digital Transformation Practices for Revenue-Producing Digital Products

By: Maryfran Johnson


This IDC study explores creative approaches taken by three CIOs in the retail, finance, and industrial sectors. Each of these IT leaders created new, revenue-producing digital products or services that changed the competitive game and expanded IT's mindset from service provider to product-focused business partner. These CIOs also upgraded their organization's talent mix by retraining and recruiting, expanded their own business leadership skills, and found additional ways to leverage the company's legacy foundation to accelerate the success of the new digital offerings.

"The launch of a digital product that opens new markets, confounds competitors, and attracts more paying customers is a dream scenario for many CEOs today," says Maryfran Johnson, adjunct analyst with IDC's IT Executive Programs (IEP). "Consequently, it's become a CIO mandate to deliver new digital capabilities, all while maintaining IT's operational excellence and cost efficiencies."



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