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This IDC study presents a view of organizational data as a service revenue from the historical year 2016 through to the five forecast years of 2017–2021.

"Data as a service is growing in importance and relevance to an ever-larger set of customers," says David Schubmehl, research director, Cognitive/Artificial Intelligence Systems at IDC. "IDC is seeing third-party data such as organizational data being used to build predictive and prescriptive applications. We see a growing role for all kinds of third-party data, and in particular, organizational data of all types and functions are being used to provide better accuracy for marketing, sales, partnerships, competitive intelligence, and overall decision making."


Subscriptions Covered

Data as a Service

Regions Covered


Topics Covered

Cognitive/artificial intelligence


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