Jul 2017 - Market Forecast - Doc # US42623517
Worldwide Organizational Data as a Service Forecast, 2017–2021
By: David SchubmehlResearch Director, Cognitive/Artificial Intelligence Systems, Carrie SolingerSr. Research Analyst, Cognitive Systems and Content Analytics Research, Dan VessetGroup Vice President, Analytics and Information Management
This IDC study presents a view of organizational data as a service revenue from the historical year 2016 through to the five forecast years of 2017–2021.
"Data as a service is growing in importance and relevance to an ever-larger set of customers," says David Schubmehl, research director, Cognitive/Artificial Intelligence Systems at IDC. "IDC is seeing third-party data such as organizational data being used to build predictive and prescriptive applications. We see a growing role for all kinds of third-party data, and in particular, organizational data of all types and functions are being used to provide better accuracy for marketing, sales, partnerships, competitive intelligence, and overall decision making."