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Jun 2017 - Market Perspective - Doc # US42762617

An Enterprise Storage Consumption Model–Based Strategy Maximizes Vendor Return on Investment

Authors: Eric Sheppard, Deepak Mohan, Ritu Jyoti, Eric Burgener

This IDC Market Perspective discusses the five dominant consumption models through which enterprise storage is being sold today as well as several subsegments within each model. An ability to deliver products through different consumption models gives vendors access to different types of customers with different requirements and running different workloads. Vendors need to consider how best to take their enterprise storage intellectual property (IP) to market and maximize the return on their research and development investment in light of the different consumption models.

"It is clear from looking at the evolution of the AFA market that those vendors with the broadest all-flash portfolios are driving the largest revenue and hold the largest market shares by a wide margin, but these concepts are broadly applicable across all types of enterprise storage products," said Eric Burgener, research director, Storage. "A good understanding of the different enterprise storage consumption models, and what types of customers and workloads each model tends to target, helps vendors increase their total available market to maximize the revenue opportunities for their IP."

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