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Jul 2017 - Market Note - Doc # US42820617

Amazon Buys Whole Foods: The Path to Becoming the First Major Mentor Brand

Authors: Marc DeCastro, Melissa Webster, Alan Webber, Mary Wardley, Michael Versace, Gerry Murray, Wayne Kurtzman, Greg Girard

This IDC Market Note reviews the June 2017 announcement by Amazon of the intention to buy Whole Foods Markets. This expected merger combines the digital expertise of Amazon with the brick-and-mortar presence of Whole Foods in an industry that is poised for disruption.

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