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Jul 2017 - IDC PlanScape - Doc # US42821717

IDC PlanScape: User-Centric Mobile App Design and Development

Authors: Galen Gruman, Marc Strohlein
Abstract

This IDC study is designed to help CIOs understand the new considerations that accompany customer-facing mobile app development and why they need to take a user-centric design and development approach to be successful. This study explains why it is important for IT organizations to adopt user-centric design and development practices, what the components of user-centric digital product development are, who the key stakeholders are and what roles they play, and finally, how CIOs can apply the practices of user-centric product development to mobile apps.

"Adopting the mindset of delivering digital products from the customer perspective, rather than simply delivering apps from your internal perspective, is the first step to satisfying, attracting, and inspiring customers," says Galen Gruman, adjunct analyst with IDC's IT Executive Programs (IEP). "User-centric design and development is the means to deliver successful digital products from the customer perspective."

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