This IDC study provides IDC's forecast for the software license, maintenance, and subscription market. The growth trajectory for software license, maintenance, and subscription revenues remains relatively unchanged from the previous forecast, in part due to the large size of the categories being forecast. Customer preference for license type varies by software type, and an overall software market picture does not always capture these nuances. However, the big picture perspective in this study is designed to help the reader understand the rate and magnitude of major industry shifts.
"Most software companies want to be able to offer customers flexibility and choice in software deployment and pricing, while others are shifting entirely to cloud/subscription approaches. There will still be applications on-premises, licensed in the traditional sense. But growth is in subscription and cloud offerings," said Amy Konary, program vice president for Software Business Models and Monetization with IDC. "This means that most of the largest software companies will be managing a hybrid scenario, from both a technology and a business model perspective — a tall order."